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I've been wanting to write this post for some time, but each time, it became too specific and autobiographical. You see, breaking up with someone in this business is more emotionally complex than one would expect. I've done it many times. I have parted ways with 17 different wineries in 5 years. 17! I've stopped working with some half dozen distributors.
Sushi is a special and magical product. It may take a lifetime to master the balance of flavors, the perfect cuts, the technique. In the seminal film, Jiro Dreams of Sushi, this is the theme that is hammered home from the start. Jiro seemingly places sushi above everything, even family at times. The 85 yr old master believes that his son is still too green.
I've got to assume if you are reading a wine sales blog, you are aware of the phenomenon of OND. It's a topic I've already discussed here. For the uninitiated. OND is October-December, and historical conventional wisdom suggests that nearly 1/2 your sales for the year is this time period. The thing is, that's just not the case anymore. I spend a lot of time staring at spreadsheets.