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What can the home of cuckoo clocks, chocolate and jazz festivals teach us about wine? Quite a lot actually, as long as you are registered and currently attending the Digital Wine Communications Conference in Montreux. Currently Greg Lambrecht, founder of Coravin, is reminding everyone that the wine industry is a business. There needs to be an unmet need for new inventions.
In a mid budget hotel in central Manchester, the CEO of a small software company took the stage to address his staff. It was the day after his 50th birthday, business was going well, but a plot had been hatched. There were no traitors at the gate on this occasion. We are not Nabisco. Merely the pleasant surprise of a presentation of a birthday gift, a certain, and very generous, bottle of wine.