A Great Story About a Great Wine Man

    I used to joke with a former colleague at a wine PR firm that the first one of us to get their visage depicted in a line drawing in the Wall Street Journal wins—triggering an automatic dinner at the restaurant of our choice. However, after reading this absolutely wonderful and inspiring story about Peter Mondavi, Sr.

    4 readers - By Tom Wark/ Fermentation

    Beer Drinkers More Experimental Than Wine Drinkers?

    Are beer enthusiasts more experimental with their alcohol consumption than wine enthusiasts? It may seem like an academic question but not for spirit producers or cider producers. For these two category of drinks the answer to the questions would dictate at which kind of drinker they would aim their marketing.

    By Tom Wark/ Fermentation

    Frantic Parent Syndrome Highlighted in Wine TV Ads

    It’s not often that voters here the words “wine” in those wonderful campaign ads that control the airwaves during election season. However, voters in Tennessee are getting a glass full in the run up to the November election. Having recently passed a law that (finally) allows Tennessee grocery stores to sell wine, the new wine-in-grocery-stores-law came with a caveat: local ju ...

    3 readers - By Tom Wark/ Fermentation

    Wine Auctions and the Flinging of Poo

    Everybody’s favorite Gagillionaire William Koch recently declared, “The business of selling rare old wine is basically over because of the preponderance of fakes.” Meanwhile: Sotheby’s Sells Record breaking $1.6 million Super Lot of DRC Nederburg 2014 Wine Auction Sales Soar Christie’s Auction Featuring Chateau Angelus Brings $1.8 million Sotheby’s September London Wine Auction Brings $2.

    4 readers - By Tom Wark/ Fermentation

    In Defense of Excess(ive) Wine Writing

    While it is true that the vast majority of wine that is sold and drunk in the U.S. is sub-$10 basic stuff of little note or interest, that’s no reason for a writer (or publisher) to focus on these wines. The best of the best is much more interesting. And the same can often be said of travel, automobiles, other consumables, etc, etc: These much more rare and treasured items (inc ...

    3 readers - By Tom Wark/ Fermentation

    New York Liquor Authority Scandal Has Consequences for Wine Stores and Consumers

    New York Liquor Authority Scandal Has Consequences for Wine Stores and Consumers Posted by Tom Wark on Oct 9, 2014 What happens when you combine self-serving legal theories with delusions of grandeur? Beginning almost immediately after the U.S. Supreme Court warned states in 2005 that they may not interfere with interstate commerce by discriminating against in-state or out- ...

    2 readers - By Tom Wark/ Fermentation

    Best Dining in Napa: The Top 5 Lists

    Best Dining in Napa: The Top 5 Lists Posted by Tom Wark on Oct 7, 2014 Despite earthquakes and inch deep hail, the town of Napa in Napa Valley remains the most vibrant community in the Napa Valley for both locals and visitors. It gets this designation based on the continued revitalization it has undergone over the past 10 years, particularly its downtown area.

    4 readers - By Tom Wark/ Fermentation

    Conducting a Proper Blind Tasting (With Results)

    Conducting a Proper Blind Tasting (With Results) Posted by Tom Wark on Oct 1, 2014 The key to conducting any “taste-off” or comparison tasting is creating a rigorous process so that as many factors that might lead to bias are filtered out of the effort and the results. Because our tasting process for this comparison of different beverages was in fact rigorous and as finely tuned ...

    4 readers - By Tom Wark/ Fermentation

    Re-Defining Dishonesty in the Wine Media

    Re-Defining Dishonesty in the Wine Media Posted by Tom Wark on Sep 29, 2014 If one is going to hold forth on the important subject of authenticity in wine, success and utility demands an honest approach. Anything less courts a descent into ideological stridency or, worse, deception. It’s unfortunate that in her new book, “Natural Wine”, author Isabelle Legeron, MW, has provi ...

    5 readers - By Tom Wark/ Fermentation

    Use Your Words—Whether Whining or Writing on Wine

    Use Your Words—Whether Whining or Writing on Wine Posted by Tom Wark on Sep 17, 2014 Every now and then I use “big words” both on this blog, on my other media endeavors, and in my work as a publicist. There is and always has been a debate among marketing professionals as to what level of vocabulary ought to be employed in order to properly deliver a marketing or promotional or sales message.

    7 readers - By Tom Wark/ Fermentation

    Finally, Something New in the World of Wine

    Finally, Something New in the World of Wine Posted by Tom Wark on Sep 16, 2014 As far as I can tell, there is only one reason to understand the vocabulary of wine; those words and phrases that attempt to describe the experience of tasting a wine: To be able to communicate with others about the experience.

    6 readers - By Tom Wark/ Fermentation

    Alcohol, Anti-Federalists and the Failure of the 21st Amendment

    Alcohol, Anti-Federalists and the Failure of the 21st Amendment Posted by Tom Wark on Sep 12, 2014 I’ve been enjoying of late a review of the politics and ideologies of the American Revolutionary period. This period of our history has always been my favorite. But in enjoying a series of lectures, reading an old Bernard Bailyn history and looking over some primary documents, ...

    3 readers - By Tom Wark/ Fermentation

    Suggestions for the Drunken Alcohol Researchers

    Suggestions for the Drunken Alcohol Researchers Posted by Tom Wark on Sep 12, 2014 The Washington Times published an article outlining the commitment at the National Institute of Health to researching alcohol-related issues. My favorite alcohol-related study funded by the NIA is one in which Yale University and Arizona State University were given $154,688 to determine if dri ...

    3 readers - By Tom Wark/ Fermentation

    A Grape Harvest in Full Swing and How You Can Help

    A Grape Harvest in Full Swing and How You Can Help Posted by Tom Wark on Sep 10, 2014 The Northern California grape harvest is in full swing now according to most reports and my talks with folks. And when I say “full swing” I mean to say there are all sorts of shenanigans going on during this year of the early and quick harvest.

    5 readers - By Tom Wark/ Fermentation
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