- Our Blog
When it comes to marketing wines, producers need to consider which details are important to the ultimate consumer. While I often poke fun at the “prettiest label” phenomenon, it is clearly an effective motivator. Surely, if the bottle’s label is appealing to the eyes, its contents should also be pleasing to the palate.
I recently endured the unforgettable joys of recuperating from total knee replacement surgery. During the many weeks of therapy, I had numerous opportunities to explore the essential and intriguing aspects of wine appreciation.
A very personal account—a kind of oenophile’s diary—of experiences and observations while exploring the fascinating world of wine appreciation.