Marketing

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.
Posts about Marketing
    • Fifty Shades of Grey: Opération Charme

      L’opération de marketing pour souligner la sortie du film en est une d’envergure. Parmi la myriade d’efforts de marketing, tous plus créatifs les uns que les autres, la SAQ met en vente à partir d’hier (sur SAQ.com, le 22 janvier en tablettes) le vin rouge Fifty Shades of Grey Red Satin. J’ai eu la chance de mettre la main sur une bouteille en primeur.

      Julien Marchand/ Chez Julien- 5 readers -
    • Is Social Media Dying a Slow Death?

      Is Social Media Dying a Slow Death? Are you wasting your time on Facebook and twitter? Some might think so. According to colleague Nate Elliott, an analyst at Forrester, marketers turn to social networks in an attempt to initiate “conversations” and “relationships” with consumers. Yet, they might be wasting their time and money by doing so.

      Pamela Heiligenthal/ Enobytes- 2 readers -
    • “Social media” is an oxymoron that’s here to stay

      Three articles in yesterday’s S.F. Chronicle caught my attention for the suggestions they make about how social media is, and is not, changing our lives. (I was finally able to read after days of not being able to, due to the intense flu I had. It was an effort just to focus my eyeballs.) The first article was on the continuing war between digital cab companies, like Uber an ...

      STEVE HEIMOFF- 2 readers -
  • Decopas ~ A wine for the (Millennial) ages

    … percent the aromas aren’t masked in alcohol fumes… Dark cherries come through with great aplomb. Tasting: Sweet cherries woke up my taste buds, but a dry finish told me that it was a natural phenomenon, not tons of residual sugar. Simply delicious and characteristic. The ending: Smoky toasty wafting… a delightful experience. These wines re available nationally, and sell for $12 a bottle… Very affordable and pleasurable, too. Tags: Cabernet Sauvignon, Carbernet Franc, Decopas, Malbec, Sauvignon Blanc, Wine …

  • Twelve Tips for Better Content Creation

    … content, especially in the constantly-changing world of social media, is really hard. I mean, good content. It’s easy to generate what my Grandma would have called dreck. Coming up with high-level stuff is hard. I should know: In addition to this blog, which I write five times a week, I do blog posts for Kendall-Jackson, La Crema, Cambria and, soon…

    STEVE HEIMOFF- 2 readers -
  • 1000 corks – two things about that

    … Corks, the Website where you buy and search wine I was asked by Sam Ockman on Facebook: “I was thinking about doing a little bit of p.r. push right now because it’s right before Christmas for 1000 Corks. But I’m not sure who to even try and pitch it to. I figured since you’re the expert maybe you’d know.” I responded: “What exactly are you wanting…

    Jo Diaz/ Wine Blog- 2 readers -
  • Weight of Wine Bottles and Being Unduly Impressed in a Time of Sustainability

    … Marketing,Wine,Wine Business How do you feel about the weight of wine bottles these days? I know of one wine writer who, when the bottles began to take on the “Big Boy” effect, had serious issues right away. It’s only been within the last 10 years that wine bottles have put on the extra pounds… As part of the fattening of America, they’ve…

    Jo Diaz/ Wine Blog- 7 readers -
  • Naked Wines’ Latest Marketing Campaign a bit See-Through?

    … I just received the latest email marketing campaign from Naked Wines (the UK office – now that they have a presence in the US and Australia this probably needs to be stated), and I’m a little disappointed. I’ve always thought highly of their marketing savvy. The move to rate wines not by stars or points, but simply by whether you would buy…

    Wine Conversation- 6 readers -
  • Tell me why I should be a member of your group

    … for more information… You become an influencer Included in social media campaigns Receiving occasional PR/Marketing opportunities, as they’re presented from the outside world Included in press releases Participating in events These reasons haven’t been good enough for anyone, yet… except the existing members of the group of people who join the group…

    Jo Diaz/ Wine Blog- 2 readers -
  • Preserving trust in an era of distrust

    … influences except that of his own taste and discernment. Sales people, on the other hand, must constantly be in touch with the public. It’s always been something of a chicken-and-egg conundrum whether the success of a particular wine, or type of wine, is due to the top-down approach of marketing and P.R., or whether it’s from a bottom-up movement…

    STEVE HEIMOFF- 1 readers -
  • That new Bordeaux ad campaign wants it both ways

    … hope it is) and people seem a little more willing to spend money on wine. And then too, the Millennials are getting older and they want their wine. But just as important as “Why now?” is the question of “Where?” The seven markets the campaign will focus on are the U.S., France, U.K., Germany, China, Belgium, and Japan—in other words, Bordeaux’s…

    STEVE HEIMOFF- 1 readers -
  • What is a wine with “personality”?

    … and consumers? I confess I don’t know, but this meme of “personality” in wine ties in nicely to the storytelling aspect that has enveloped wine lately. It seems that every winery—and its marketing team—wants consumers to form a personal bond with the wine—as if they have a stake in it. This is the elusive “personality” of the wine that makes…

    STEVE HEIMOFF- 6 readers -
  • How do you know it’s not just a trend?

    … Back in 1999, a wine writer, Randall Murray, called Sangiovese “the next Merlot,” by which he meant that the red grape native to Tuscany was poised to become one of the leading red wines of California. Never happened, did it? Actually, by 1999, Sangiovese already had one foot in the grave. Ten years prior, one might have been forgiven…

    STEVE HEIMOFFin Pinot Noir Merlot- 4 readers -
  • The Wall of Wine, Stories, and Consumer Psychology

    …, the top of my little head exploded at that. You know that we’ve been talking about “stories” quite a bit here at steveheimoff.com. Stories are the new black of marketing: the latest, hottest trend in the industry. Until my experience at that tasting, I had not perhaps appreciated the power of a good story, told by a trusted authority figure…

    STEVE HEIMOFFin Pinot Noir- 8 readers -
  • Trending PR, is this the way of the future or just a guise?

    … about how you can get guaranteed nationwide coverage, click here. Here’s an example of one of our co-op branded recipe stories: Okay, it looked good, and while it was outside of my day’s workload, which meant I would have to really hustle. I looked up the Website and found the above image… Grass Roots Marketing? Is grass roots marketing the new…

    Jo Diaz/ Wine Blog- 4 readers -
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