Social Media

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.
Posts about Social Media
    • How I Learned to Stop Worrying and Love the Bomb

      On Saturday we all became aware of the social media shot heard around across America. In a nutshell some cowardly “large scale producer” (why, we’ll never know) complained about a few wineries (and breweries) for RT’ing tweets about the Sacramento Grape Escape event that included the retail sponsor (Savemart).

      VinTank- 2 readers -
    • RT this: Winery tweet jeopardizes license

      Here’s today’s bit of wine law crazee: back in June, the Sacramento Visitor and Convention Center tweeted a link to a local supermarket’s annual consumer tasting, which has over 300 local wineries (and many breweries) pouring their wares. One participating winery’s account on Twitter retweeted that tweet.

      Tyler Colman/ Dr Vino's wine blog- 3 readers -
    • If You Don’t Know…Now You Know! 6 Santa Barbara Winemakers to Watch

      Perhaps the most exciting thing about following Santa Barbara wine is watching good people and their labels develop before your eyes. There are always new folks to meet and new wines to get to know. In my first post on this new blog, I thought it would be fun to profile a few folks that are somewhat new to this forum.

      Wine Berserkersin Syrah- 1 readers -
  • Viva Diva Wine Night with the Girls!

    … foods like Fresh Cut Fries drizzled with Truffle Oil, a Baked Brie, and or some Popcorn Shrimp and stay warm this holiday season with these fun Bubbly wines! Sommelier, Chef, and Pairing Personality, specializing in wine and spirits education, recipe development, and social media. "Make your brand stand out, one pairing at a time"! …

    Sara Lehman/ Somm In The City - 1 readers -
  • Do bloggers have an obligation to wineries that wine and dine them?

    … When I was a working critic I was very particular about not letting wineries spend money on me. I had the reputation of not going out to lunch or dinner on the winery’s dime. I did it every once in a while, but tried to keep it rare. I also was extremely fussy about letting wineries spend money on me in other ways. This was only partly because…

    STEVE HEIMOFF- 1 readers -
  • Gardein: Comfort Food with No GMO’s!

    … products and recipes at Sommelier, Chef, and Pairing Personality, specializing in wine and spirits education, recipe development, and social media. "Make your brand stand out, one pairing at a time"! …

    Sara Lehman/ Somm In The City - 1 readers -
  • Genesis Wine Preservation System

    … and attended the Genesis Wine Preservation System launch at The Little Owl event space. Here we tasted a Chilean Cabernet that was opened October 27th 2014 and the launch date was November 12, 2014. Not only was I intrigued to see just how fresh the wine still tasted, but also after “nosing” the wine all of those green Chilean notes were still…

    Sara Lehman/ Somm In The City - 2 readers -
  • Turkey Day Tips!

    … the day of. · Pair wine in a flash. Pinot Noir is a versatile wine that pairs well with almost everything. We like Balducci’s Own Pinot Noir – vibrant flavors of wild berry, cherry & raspberry with undertones of mocha & vanilla. Rich & seductive. ·Don’t cook a turkey. Pre-cooked turkeys are just as delicious and only need to be placed…

    Sara Lehman/ Somm In The City - 1 readers -
  • Cheers to Nat’l #ZinDay W Nov 19!

    … and thoughts about the Zinfandel via Twitter and other social media using #ZinDay. Held on the third Wednesday of November, the fourth annual Zinfandel Day features events at wineries, wine bars and restaurants including special tastings and menu pairings at restaurants and wineries across the United States including Park Hyatt Aviara’s Vivace in San…

    Gwendolyn Alley/ wine predator- 3 readers -
  • Top 10 Takeaways: WTC 2014

    …, data mining, and more. Vintank revolutionizes wine industry technology for the Napa Valley and beyond. 6. Lunabean Media | Willamette Valley Lunabean Media co-Founder Jeremy Schubert slashed and burned through social media strategies for fine-tuning Facebook audiences. Lunabean Media targets corporations and wineries in premium pinot wine region…

    binNotes | a wine blog- 1 readers -
  • Wine Tasting: The Hack-a-Thon Hunt for Value

    … Our Wine Tasting Hack-a-Thons are gaining momentum, with a palpable excitement as we all gathered yesterday to taste great wines, compare notes and share our discoveries live on social media. In the last 24 hours, we’ve posted more than 900 reviews (more to come) and almost as many shares on Facebook, Twitter and other social media. You see…

    Natalie Maclean/ Natalie MacLean- 1 readers -
  • Late Night Bites at Caffebene!

    … and kick those Midnight Munching cravings goodbye with an indulgent or healthy option. Sommelier, Chef, and Pairing Personality, specializing in wine and spirits education, recipe development, and social media. "Make your brand stand out, one pairing at a time"! …

    Sara Lehman/ Somm In The City - 1 readers -
  • Chianti and Cheese Pairings!

    … Chianti DOCG, Banfi Chianti Superiore DOCG, Banfi Chianti Classico DOCG, and the Banfi Chianti Classico Riserva DOCG. All of the wines were unique and subtly different, making the cheese pairings a lot of fun to analyze. Phoebe, the Cheesemonger and Educator at Bedford Cheese Shop took us through six different cheeses: Fresh Mozzarella, Comte, two…

    Sara Lehman/ Somm In The City - 1 readers -
  • Tell me why I should be a member of your group

    … for more information… You become an influencer Included in social media campaigns Receiving occasional PR/Marketing opportunities, as they’re presented from the outside world Included in press releases Participating in events These reasons haven’t been good enough for anyone, yet… except the existing members of the group of people who join the group…

    Jo Diaz/ Wine Blog- 2 readers -
  • Swig a Stout, Join a Cause with Mackstache Movember

    …, take a picture of the resulting stout ‘’stache, and then post the photo to social media, tagging it with #Mackstache and #Movember. Men all over the world are encouraged to sign up, shave their face on Nov. 1, and grow a moustache for the month. They grow and groom their new “Mo” (which is Movember slang for moustache), and ask friends and family…

    Kevin Gibson/ The Alcohol Professor- 1 readers -
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