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The Downfall of Lists I hate lists!! Maybe because my “Todo” list is perpetually longer than my “Completed” list, which is never good; but every year, as winter approaches, various magazines, websites and media outlets assault us with “Top X” lists. Wine Spectator has long held the “list of all lists” for the wine world: The Top 100 Wines, which annually leads to retail havoc ar ...
… in front of customers. In my humble opinion, here are the 5 biggest online mistakes wineries have got to stop making if they want to succeed in getting noticed by media and consumers. 1. Not Setting Google Alerts Google Alerts is an incredibly handy free tool that allows you to set your name, your wineries name, proprietary wine names, and any…