Wine Writing

    Tales from Content City, or How I Learned to be a Storyteller

    I seem to have established the reputation as someone who knows a thing or two about “content marketing.” We’ll get to a definition of that in a moment, but first, two examples of how that view has attached itself to me.

    7 readers - By STEVE HEIMOFF

    When wine writers host public events

    I’ll be co-conducting a wine-and-food pairing event at Saturday’s big Kendall-Jackson Heirloom Tomato Festival. It’s the eighteenth time the event, which is one of the biggest in Sonoma County, has been held—and I’m embarrassed to say I’ve never gone. Everyone has told me how amazing it is, so I am totally looking forward to it.

    6 readers - By STEVE HEIMOFF

      Understanding temperature data? Not so easy!

      STEVE HEIMOFF - - 5 readers - One of the toughest parts of my job—of any wine writer’s job, actually—is finding reliable, historic data on which to base conclusions about terroir. Lord knows, we have endless discussions about terroir, yet most of them are based on anecdotal information and as we all know anecdotes are not reliable.

      DTC, snobs and marketing segmentation: A personal view

      STEVE HEIMOFF - - 5 readers - “Wines delivered to your door” has been the business theme of direct-to-consumer entrepreneurs since as long as I can remember. I used to be a member of one of these subscription services, back in the early 1980s. I can’t remember the name (I’m sure someone out there will remind me), but they sold German wines that “arrived at your door” on a monthly basis.

      The Wine Curmudgeon does the Grape Collective interview

      The Wine Curmudgeon - - 5 readers - Jameson Fink of the Grape Collective, an especially popular wine website, asked some terrific questions as part of their regular feature, called SpeakEasy. This gave me a chance to offer several insights into the wine business and wine writing. More than a few people may be annoyed at my answers, but that’s their problem.

    The latest about Wine Writing

      Understanding temperature data? Not so easy!

      …One of the toughest parts of my job—of any wine writer’s job, actually—is finding reliable, historic data on which to base conclusions about terroir. Lord knows, we have endless discussions about terroir, yet most of them are based on anecdotal information and as we all know anecdotes are not reliable. They may be interesting, they may be well…

      5 readers - By STEVE HEIMOFF

      The Short List: Grey Day Blah Banishers

      … up her Short List of favorite grey-day blah banishers. Cheers! RN74: Bergman’s Bourgogne: A personal glimpse of Burgundy, one interview at a time. Burgundy Report: The definitive field guide to Burgundy, Ah-Zed. Francophile: The Good Life France: Go-to guide for ex-pats seeking The Good Life in France. Becoming Madame: American attorney turned…

      2 readers - By binNotes | a wine blog

      When wine writers host public events

      …I’ll be co-conducting a wine-and-food pairing event at Saturday’s big Kendall-Jackson Heirloom Tomato Festival. It’s the eighteenth time the event, which is one of the biggest in Sonoma County, has been held—and I’m embarrassed to say I’ve never gone. Everyone has told me how amazing it is, so I am totally looking forward to it. My particular role…

      6 readers - By STEVE HEIMOFF

      Why young wine drinkers should know about the classics

      … drinkers should know about the classics because people who know about the classics say they should. Now, that sounds tautological and elitist, and I suppose it is. But you can’t know where you are without knowing where you’ve come from, and people who know where they’ve come from know that, and are best listened to. Baseball fans need to know how Babe…

      3 readers - By STEVE HEIMOFF

      Nobody Needs This

      …September 23, 2014 Nobody Needs This I’m sure that the category of “Nobody needs this” is larger than I can imagine – usually because I ignore stupid things. But last week I saw this in a store. Add one more thing to the list of items you will ignore in a garage sale soon. Like this: Like Loading... Related About Travis Oke…

      1 readers - By Pull the cork

      DTC, snobs and marketing segmentation: A personal view

      … or Twitter account, they “recommend” appropriate wines. For me, they suggested three brands I’ve never heard of: a Wonderful Wine Co. red blend from Paso Robles, a Black Market Cabernet-Petit Verdot blend from Livermore, and Casa de Lila Airén, a white wine from Spain. Beyond these three wines, there are others on the website I could buy. They all have…

      5 readers - By STEVE HEIMOFF

      Carmen Castorina: When a legend retires

      … for everything I’ve written about: politics, business, film, music, food (especially food), and wine. Perspective is all, and just because someone is a fine winemaker doesn’t mean they’re a good parent or friend or colleague. So how do I write a piece honoring perhaps the best wine PR person in history without godding him up? Carmen Castorina, who…

      1 readers - By The Wine Curmudgeon

      A writer and his voice

      … as a career move, as apparently others did. The truth is, I wanted to develop my writing skills further—to push into new areas of creative expression, in a way that had previously been denied me. As California editor of Wine Enthusiast, my writing style was severely restricted by the formal norms of the genre: 40 words per wine review, “Voice…

      1 readers - By STEVE HEIMOFF

      Romancing the Score: What do Wine Ratings Really Tell Us?

      …The biggest problem with wine scores is that they evaluate the obvious: how a wine tastes. What really matters is how interesting the wine makes your dining companion. Now that would be worth rating. Indeed, you have to wonder why we rate wine in the first place. After all, it is just a drink. We certainly don’t rate orange juice or lemonade; we…

      1 readers - By Natalie MacLean

      Drinking the Numbers: What’s Your Wine Score?

      …Continued from Part 1 of Wine Ratings In 2001, Robinson started using a 20-point scale in response, she told me in an interview, to her readers’ request for scores. But only on her web site: her books are “point-free zones” as is her Financial Times column. “The 100-point scores don’t mean much to us in Europe,” she observes. “Points will never…

      1 readers - By Natalie MacLean

      The Wine Curmudgeon does the Grape Collective interview

      …Jameson Fink of the Grape Collective, an especially popular wine website, asked some terrific questions as part of their regular feature, called SpeakEasy. This gave me a chance to offer several insights into the wine business and wine writing. More than a few people may be annoyed at my answers, but that’s their problem. If we don’t stick up…

      5 readers - By The Wine Curmudgeon

      Tales from Content City, or How I Learned to be a Storyteller

      … on storytelling (if in fact that’s what I am). I set out to be a wine writer and critic. Telling stories didn’t seem to be a part of my job, but looking back, in retrospect, that’s what I was doing from Day One. It’s just that the concept and terminology of telling stories didn’t invade the wine industry until comparatively recently. Yet when I wrote about…

      7 readers - By STEVE HEIMOFF

      Getting The Whiskey’s ‘Backstory’

      … mildly, by folks trying to smudge the margins between fact and fiction, especially when there is no need. As David Perkins has recently demonstrated, truth makes for some pretty compelling backstory anyway. Here is one to run out and sample: High West Rendezvous Rye (46 percent ABV; $45) is an enticing blend of 6-year-old and 16-year-old rye…

      3 readers - By Grapelines

      Dog Days of Summer…

      … | Twitter | Pinterest | Instagram Copyrighted 2012-2014. All rights reserved. | Photo courtesy the author. Filed under: Wine, Wine Tasting Tagged: decanter magazine, napa, sonoma, wine, wine writing…

      2 readers - By binNotes | a wine blog
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