Wine Writing

    The Wall of Wine, Stories, and Consumer Psychology

    I was on the panel of a wine event last week, and one of my fellow panelists was from one of the nation’s biggest Big Box grocery retailers. I asked him, “Will the infamous Wall of Wine be always with us?” and he answered, “Yes. Retail is here to stay.” Indeed it is, as a basic function of human interaction: I buy something wholesale and sell it to you retail, for a profit.

    8 readers - By STEVE HEIMOFF

    Understanding temperature data? Not so easy!

    One of the toughest parts of my job—of any wine writer’s job, actually—is finding reliable, historic data on which to base conclusions about terroir. Lord knows, we have endless discussions about terroir, yet most of them are based on anecdotal information and as we all know anecdotes are not reliable.

    5 readers - By STEVE HEIMOFF

      Wine Writing: Generalism vs Specialism

      WineDR - - 4 readers - Years ago when I started writing Winedoctor I had a very generalist approach; I would write about whatever took my fancy (as long as it was wine!). A Chilean Chardonnay here, an Australian Cabernet Sauvignon there. After a few years of this superficial go-where-I-am-led writing I decided it would be better to focus on one or two areas, and I settled on two regions of France a ...

      Are Wine Blogs Dead?

      Cuvée Corner Wine Blog - - 3 readers - There is nothing more vapid than a philistine petty bourgeois existence with its farthings, victuals, vacuous conversations, and useless conventional virtue. ~ Anton Chekhov Do you know what lazy wine-writers do? They look around for easy stories to write; a story which requires very little imagination or effort on their part to publish.

      Telling a story about stories

      STEVE HEIMOFF - - 1 readers - I speak later today at The Exchange, an organization, sponsored by Nomacorc, that periodically gathers “to improve the marketing of wine by creating a forum for the sharing of ideas related to wine marketing.” The topic of today’s gathering, which is at Bardessono, in Yountville, is “Telling the Story.

      The personal touch: Talking about wine

      STEVE HEIMOFF - - I’ve always liked talking about wine with whomever—I mean, it can be someone more knowledgeable than me, or someone who’s just starting out. As long as they’re interested, I’ll go on all day. It’s amazing how much information we store in our brains about certain subjects that attract us. I’ve forgotten many things in my life, probably most of what I’ve experienced—but my st ...

    The latest about Wine Writing

      Disclosure in Wine Writing

      … There’s been an interesting discussion on Twitter and Facebook recently about disclosure in wine writing. Should wine writers have a “conflicts of interest” disclosure page, asked UK writer Jamie Goode. I believe disclosure to be essential in wine writing (and many other walks of life, I am sure!), at least if that writing is to be of any…

      By WineDR

      The personal touch: Talking about wine

      …, read, asked questions of people, and took tasting notes. I would have thought most of it was long gone, but it’s still in there, because it was assembled with loving care, and what you learn with love seems to stick with you. And I’ve been talking about wine a lot, more than I usually did when I was at Wine Enthusiast. That was a fairly solitary…

      By STEVE HEIMOFF

      Wine Writing: Generalism vs Specialism

      … from South Africa before the month is out is an impressive feat. And the best do it so well. The advantage of this approach is that there is always something new to entertain the reader, so this style of writing is perfect for a weekly newspaper column or a Sunday supplement, “good gigs to have”, as some might say. After all, most people like variety…

      4 readers - By WineDR

      The Wall of Wine, Stories, and Consumer Psychology

      …, the top of my little head exploded at that. You know that we’ve been talking about “stories” quite a bit here at steveheimoff.com. Stories are the new black of marketing: the latest, hottest trend in the industry. Until my experience at that tasting, I had not perhaps appreciated the power of a good story, told by a trusted authority figure…

      8 readers - By STEVE HEIMOFF

      Telling a story about stories

      …I speak later today at The Exchange, an organization, sponsored by Nomacorc, that periodically gathers “to improve the marketing of wine by creating a forum for the sharing of ideas related to wine marketing.” The topic of today’s gathering, which is at Bardessono, in Yountville, is “Telling the Story.” I’ve been amazed the last few months at how…

      1 readers - By STEVE HEIMOFF

      Are Wine Blogs Dead?

      … on the subject for now. See I didn't have to cuss once to make my point. But believe me I'm no "saint" and many of you who know me understand, I'll use colorful language when the situation calls for it. If I may ask dear reader the next time you see such an article, please don't give them the time of day, eventually they'll get the message…

      3 readers - By Bill Eyer/ Cuvée Corner Wine Blog

      Understanding temperature data? Not so easy!

      …One of the toughest parts of my job—of any wine writer’s job, actually—is finding reliable, historic data on which to base conclusions about terroir. Lord knows, we have endless discussions about terroir, yet most of them are based on anecdotal information and as we all know anecdotes are not reliable. They may be interesting, they may be well…

      5 readers - By STEVE HEIMOFF

      The Short List: Grey Day Blah Banishers

      …Welcome to binNotes | a wine blog Like wine? Like witty, compelling stories about wine? You’ve landed on the right page! by L.M. Archer, FWS Follow binNotes | a wine blog: | Facebook | Twitter | Pinterest ”Behold the rain which descends from heaven upon our vineyards, and which incorporates itself with the grapes, to be changed into wine…

      2 readers - By binNotes | a wine blog

      When wine writers host public events

      … I’ll be co-conducting a wine-and-food pairing event at Saturday’s big Kendall-Jackson Heirloom Tomato Festival. It’s the eighteenth time the event, which is one of the biggest in Sonoma County, has been held—and I’m embarrassed to say I’ve never gone. Everyone has told me how amazing it is, so I am totally looking forward to it. My particular…

      6 readers - By STEVE HEIMOFF

      Why young wine drinkers should know about the classics

      …Okay, well, first, I don’t mean they have to know about the classics. It’s not like the occasional wine lover is going to die and go to some awful place reserved for ignorant drinkers if they don’t. Knowing about the classics is not mandatory if you’re like most people—occasional drinkers who like wine’s salutary, gustatory and social effects, all…

      3 readers - By STEVE HEIMOFF

      Nobody Needs This

      …September 23, 2014 Nobody Needs This I’m sure that the category of “Nobody needs this” is larger than I can imagine – usually because I ignore stupid things. But last week I saw this in a store. Add one more thing to the list of items you will ignore in a garage sale soon. Like this: Like Loading... Related About Travis Oke…

      1 readers - By Travis Oke/ Pull the cork

      Carmen Castorina: When a legend retires

      … sense for everything I’ve written about: politics, business, film, music, food (especially food), and wine. Perspective is all, and just because someone is a fine winemaker doesn’t mean they’re a good parent or friend or colleague. So how do I write a piece honoring perhaps the best wine PR person in history without godding him up? Carmen Castorina…

      1 readers - By The Wine Curmudgeon

      A writer and his voice

      … as a career move, as apparently others did. The truth is, I wanted to develop my writing skills further—to push into new areas of creative expression, in a way that had previously been denied me. As California editor of Wine Enthusiast, my writing style was severely restricted by the formal norms of the genre: 40 words per wine review, “Voice…

      1 readers - By STEVE HEIMOFF
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